Building and growing a brand, product, and community to reimagine wellness, recovery, and training.
Building and growing a brand, product, and community to reimagine wellness, recovery, and training.
Building and growing a brand, product, and community to reimagine wellness, recovery, and training.
PowerDot
PowerDot is the company behind the world’s first wearable electrical muscle stimulator operated from your mobile phone.
Headquarters
San Diego, USA
Industry
Wellness & Fitness, Physiotherapy
Company Size
20 — 50 employees
Funding
$5M
Services we provided
— UX Research
— Brand Strategy
— Brand Identity
— Web Design
— Design System
— Product Design
— Web & Mobile Development
PowerDot
PowerDot is the company behind the world’s first wearable electrical muscle stimulator operated from your mobile phone.
Headquarters
San Diego, USA
Industry
Wellness & Fitness, Physiotherapy
Company Size
20 — 50 employees
Funding
$5M
Services we provided
— UX Research
— Brand Strategy
— Brand Identity
— Web Design
— Design System
— Product Design
— Web & Mobile Development
The Client
PowerDot is the world's first app-controlled wearable muscle stimulator that delivers increased wellness, recovery and performance through cutting-edge technology from the comfort of your home. The world's top athletes and fitness enthusiasts use PowerDot to redefine their training.
The Problem
The competitor market offered old-fashioned, bulky, costly and burdensome devices. PowerDot envisioned a change with a small, portable device that made training convenient and effective. We needed to create a brand that inspired trust and action and delivered a frictionless product experience with a strong focus on education, benefits, safety and sharing.
The Solution
We partnered with the PowerDot team — from idea to a product that would become a game changer in the athletic community — to help create a confident, trustworthy brand, design a best-in-class app and user experience and build a global community of athletes and fans.
The Client
PowerDot is the world's first app-controlled wearable muscle stimulator that delivers increased wellness, recovery and performance through cutting-edge technology from the comfort of your home. The world's top athletes and fitness enthusiasts use PowerDot to redefine their training.
The Problem
The competitor market offered old-fashioned, bulky, costly and burdensome devices. PowerDot envisioned a change with a small, portable device that made training convenient and effective. We needed to create a brand that inspired trust and action and delivered a frictionless product experience with a strong focus on education, benefits, safety and sharing.
The Solution
We partnered with the PowerDot team — from idea to a product that would become a game changer in the athletic community — to help create a confident, trustworthy brand, design a best-in-class app and user experience and build a global community of athletes and fans.
"We invested in PowerDot because we believe they have the power to bring a highly effective, but previously inaccessible, technology to a much broader market of anyone seeking increased performance, greater recovery and enhanced overall health."
Lance Armstrong
Managing Partner, NEXT VENTURES
"We invested in PowerDot because we believe they have the power to bring a highly effective, but previously inaccessible, technology to a much broader market of anyone seeking increased performance, greater recovery and enhanced overall health."
Lance Armstrong
Managing Partner, NEXT VENTURES
The Result
PowerDot has become a success story, from evolving its products and brand, extending into the physiotherapy space, to a rewarding acquisition. With a credible brand, motivational marketing campaigns and uncompromising product quality, they fostered a global cross-fit community and attracted endorsement and investment from Olympic champions and sports icons.
The Result
PowerDot has become a success story, from evolving its products and brand, extending into the physiotherapy space, to a rewarding acquisition. With a credible brand, motivational marketing campaigns and uncompromising product quality, they fostered a global cross-fit community and attracted endorsement and investment from Olympic champions and sports icons.
$600k
$600k
Sales revenue generated in the first 3 months after the product hit the stores.
$600k
Sales revenue generated in the first 3 months after the product hit the stores.
39,000
39,000
5-star ratings and reviews for the PowerDot mobile app on the App Store.
39,000
5-star ratings and reviews for the PowerDot mobile app on the App Store.
$2.5M
$2.5M
Additional funding raised from Next Ventures following brand’s expansion into the physiotherapy space.
$2.5M
Additional funding raised from Next Ventures following brand’s expansion into the physiotherapy space.
