Creating a brand and a unique community-driven NFT rewards platform.
Creating a brand and a unique community-driven NFT rewards platform.
Amber Group
A global digital assets group operating across multiple markets to empower individuals and businesses via digital asset trading, investing and infrastructure.
Headquarters
Hong Kong
Industry
Non-Fungible Tokens (NFTs), Blockchain
Company Size
251 — 500 employees
Funding
$628M
Services we provided
— UX Research
— Brand Identity
— Product Design
— Web Design & Development
— Marketing Campaigns
Amber Group
A global digital assets group operating across multiple markets to empower individuals and businesses via digital asset trading, investing and infrastructure.
Headquarters
Hong Kong
Industry
Non-Fungible Tokens (NFTs), Blockchain
Company Size
251 — 500 employees
Funding
$628M
Services we provided
— UX Research
— Brand Identity
— Product Design
— Web Design & Development
— Marketing Campaigns
The Client
Amber Group is a global digital assets group headquartered in Singapore. The company acts as liquidity providers, miners, and validators on 70+ exchanges, applications, and networks, helping individuals, institutions, and brands produce, trade, collect, and invest in digital assets.
The Problem
Amber Group wanted to bridge the gap between creators, collectors and platforms looking to get into NFTs and the crypto space. Their goal was to educate NFT communities and serve as an entry point into the Web 3 economy and the crypto world.
The Solution
We created a fresh visual identity for the platform, including a new logo, colour palette and guidelines. In addition, we worked closely with their product team to create a scalable and consistent design system, forming the foundation for building a responsive website and a cross-platform mobile app.
The Client
Amber Group is a global digital assets group headquartered in Singapore. The company acts as liquidity providers, miners, and validators on 70+ exchanges, applications, and networks, helping individuals, institutions, and brands produce, trade, collect, and invest in digital assets.
The Problem
Amber Group wanted to bridge the gap between creators, collectors and platforms looking to get into NFTs and the crypto space. Their goal was to educate NFT communities and serve as an entry point into the Web 3 economy and the crypto world.
The Solution
We created a fresh visual identity for the platform, including a new logo, colour palette and guidelines. In addition, we worked closely with their product team to create a scalable and consistent design system, forming the foundation for building a responsive website and a cross-platform mobile app.
"Jelly platform is a strong merge between research, community and on-chain data. We want to create the #1 platform for crypto enthusiasts to provide access to timely insights and industry-leading analysis and investment opportunities.”
Tony YuHao He
Co-Founder & Partner — Amber Group
The Result
Within weeks after the launch, Jelly app experienced a significant uptake in new sign-ups, daily visitors and adoption. The team explored over 20 monetisation strategies to make the app a go-to tool for NFT artists and collectors. Our partnership with Amber Group continues on other crypto initiatives and we are proud to be part of their journey to build powerful NFT community-driven platforms.
The Result
Within weeks after the launch, Jelly app experienced a significant uptake in new sign-ups, daily visitors and adoption. The team explored over 20 monetisation strategies to make the app a go-to tool for NFT artists and collectors. Our partnership with Amber Group continues on other crypto initiatives and we are proud to be part of their journey to build powerful NFT community-driven platforms.
20+
20+
Monetisation strategies tested to
optimise experience and increase conversions
20+
Monetisation strategies tested to
optimise experience and increase conversions
50,000+
50,000+
Daily visitors observed during the initial weeks after launch
50,000+
Daily visitors observed during the initial weeks after launch
