Helping an innovative breakthrough product build a brand and an enticing marketing campaign.
Helping an innovative breakthrough product build a brand and an enticing marketing campaign.
CreoPop
CreoPop created the world’s first 3D pen with cool ink that uses photopolymers that are solidified using LED diodes to let users create amazing 3D designs.
Headquarters
Singapore
Industry
Consumer Electronics, Education
Company Size
10 — 50 employees
Funding
$2.7M
Services we provided
— UX Research
— Brand Identity
— Product Design
— Web Design & Development
— Marketing Campaigns
CreoPop
CreoPop created the world’s first 3D pen with cool ink that uses photopolymers that are solidified using LED diodes to let users create amazing 3D designs.
Headquarters
Singapore
Industry
Consumer Electronics, Education
Company Size
10 — 50 employees
Funding
$2.7M
Services we provided
— UX Research
— Brand Identity
— Product Design
— Web Design & Development
— Marketing Campaigns
The Client
CreoPop is the company behind a 3D pen that enables people to draw three-dimensional figures with cool inks solidified using UV light. They offer a wide range of inks, ranging from elastic and glittering ink to aromatic, magnetic and glow-in-the-dark.
The Problem
Existing 3D pens are unsafe for kids due to the hot metal tips that melt plastic ink. CreoPop’s breakthrough technology and first-of-its-kind cool ink aimed to redefine the 3D pen market. Our task was to position the brand, create designs and marketing campaigns driven by product innovation and draw in a broad audience — commercial, educational and regular households.
The Solution
We ideated and produced a vibrant brand that expressed the product's endless possibilities. The memorable slogan — "Cool Ink. Infinite Possibilities", became the foundation and a true embodiment of the identity, website, packaging and marketing campaigns we designed and built.
The Client
CreoPop is the company behind a 3D pen that enables people to draw three-dimensional figures with cool inks solidified using UV light. They offer a wide range of inks, ranging from elastic and glittering ink to aromatic, magnetic and glow-in-the-dark.
The Problem
Existing 3D pens are unsafe for kids due to the hot metal tips that melt plastic ink. CreoPop’s breakthrough technology and first-of-its-kind cool ink aimed to redefine the 3D pen market. Our task was to position the brand, create designs and marketing campaigns driven by product innovation and draw in a broad audience — commercial, educational and regular households.
The Solution
We ideated and produced a vibrant brand that expressed the product's endless possibilities. The memorable slogan — "Cool Ink. Infinite Possibilities", became the foundation and a true embodiment of the identity, website, packaging and marketing campaigns we designed and built.
“All the hard work Visualizers put in clearly paid off. Amazing designs combined with our unique technology have resulted in CreoPop being selected as a finalist for the SXSW Accelerator Awards. We join the ranks of some of the world's most successful technology companies and put ourselves on the global technology startup map.”
Andreas Birnik
CEO of CreoPop
The Result
CreoPop's pre-sales campaign raised over $300k, securing pledges from nearly 3,000 backers. The company and product received comprehensive press coverage and social media support, eventually leading to their first funding round of $1.9m from a Singapore-based VC Fund 500 Startups. To paraphrase — cool brand, infinite possibilities.
The Result
CreoPop's pre-sales campaign raised over $300k, securing pledges from nearly 3,000 backers. The company and product received comprehensive press coverage and social media support, eventually leading to their first funding round of $1.9m from a Singapore-based VC Fund 500 Startups. To paraphrase — cool brand, infinite possibilities.
$300k
$300k
Raised by CreoPop in Indiegogo pre-sales campaign created and run by Visualizers.
$300k
Raised by CreoPop in Indiegogo pre-sales campaign created and run by Visualizers.
$2.7M
$2.7M
Additional funding raised from VC Funds after working with Visualizers.
$2.7M
Additional funding raised from VC Funds after working with Visualizers.
